Everyone has heard of TikTok by now, unless they have been living under a rock. Since 2019, this app has enjoyed a significant growth in the number of users to reach an 800-million user base. TikTok is ranked 7th among social networks behind the likes of Facebook, YouTube, and Instagram. Considering that the app has only been around for less than three years, this is significant growth.
You are probably reading this because you have already been using the app for a while and would like to start posting your videos too. The good news is that you are not too late. New users are signing up to TikTok every day, so you stand a chance to become very famous on the platform. Moreover, TikTok uses AI to suggest videos, which could be very advantageous to you. The problem with other popular platforms like Instagram is that already established profiles are more likely to receive new followers than low-ranking ones. With TikTok, the AI doesn’t share this bias and will suggest your videos to all users as long as the content is related.
That being said, you will still need to have a few essential tips to help your channel receive more views and eventually make you famous. We are going to teach you these steps based on our own experience and that of other successful TikTokers.
Create unique and captivating content
Content creators on video platforms like YouTube have the freedom to make their content as long as they would want it to be. This freedom allows them to create entertaining videos and go into a lot of detail without a worry. On TikTok, however, each video is just 15 seconds long. Perhaps 60 seconds if you string four videos. That is not a lot of time to have someone’s attention for, so you have to make a speedy impression.
The worst part is that there is an AI keeping track of users’ reactions to create future video suggestions. For instance, if a user watches your video for 5 seconds and keeps scrolling, that is a message that they don’t like the content. In essence, that is one potential follower you just lost forever because the AI won’t suggest your videos to them. Now, we understand that you can’t expect to get views from everyone, after all your content is more suited to a specific demographic. But the more often your videos are scrolled past, the lower your channel is ranked because the AI assumes you don’t have interesting content.
So, knowing this, you should try and make your videos as exciting as possible. The most obvious way to do this is through shock and awe. Some of the most popular videos on TikTok involve people doing some fantastic stuff like gymnastics, dancing, challenges, and other performances. Fortunately for you, TikTok viewers are young (41% between ages 16 and 24) and are not too specific about what they want to watch. Indeed, the appeal of TikTok is being able to receive random content, so you really have no limit to what you can do to become a TikTok sensation.
These kinds of videos are great because a person will be instantly captivated by your skill. But what if you don’t have any unique ability? Worry not, because you can also take advantage of hashtags to receive more attention. The app provides a Discover page where you can see the trending topics around the world. From these, you can find out what people are most interested in and create content for that trend. For example, during the lockdown in many countries, stay-at-home activities and jokes have become very popular. Many of the current popular channels took advantage of past trends like the Australian bush fires in 2019.
Videos that carry the popular hashtags are likely to be recommended by TikTok’s AI, and this would be your chance to get instantly famous. Just remember to make your content related to the hashtags you include in some way.
Find your specific niche.
You might be tempted to create content based on what is currently trending, but the problem is that it won’t get you a loyal following. If your channel does not have any specific niche, then you might get a lot of attention on individuals, but this won’t make you famous. All personalities know to create a niche, whether they are fashion designers, chefs, dancers, musicians, or whatever else. You never see a musician who one day is a rapper, and the next is playing an acoustic guitar, do you?
For this reason, it is important to create a brand for yourself in a specific niche, even though this may take some more time than trying to be a Jack (or Jane) of all trades. Your loyal fans keep you going throughout the year rather than a few surges in popularity from one moment to the next. It means identifying what you know you are good at and focusing on that to create a body of work that reflects it.
In whatever you do, the key is to make your content unique by adding a bit of yourself into it. For example, you may be a good dancer, but there are a lot of other good dancers as well. However, there aren’t many good dancers who do it while wearing heels or wearing some funny type of clothing. Adding a bit of distinction will not only help to create your particular brand, but it will also set you apart from the rest without diverging from your niche. Some popular TikTokers have even taken advantage of their brand to sell merchandise.
Find the right influencers to get you ahead.
Every social platform is strongly driven by a few influencers who have a lot of sway in their particular niches. The sad truth is that it is much more difficult to become famous on your own and without any of the influencers’ support. It certainly is possible, and there are a few success stories, but it’s easier to get help from an influencer. Not only will this make it easier to get as famous as they are, but you will also receive advice from them as well as a stronger brand in the long run.
The most important thing is to identify the right influencers in your niche, which you can do from the app’s Discover page. Once you have identified the influencer, the hard part is trying to get their attention. An influencer receives a lot of messages, comments, and likes, so it’s tough to get them that way. Instead, try to engage with them on their other platforms and reach out to them. It is not going to be easy because most influencers are busy with their own content, but you can still get their attention if you are consistent.
Do not mistake this piece of advice with becoming a stalker because that is the best way to get blocked. Instead, show your appreciation for their content with hearts and comments while also focusing on your own content. You do not want to appear desperate for help but rather partnership – so showcase your own stuff. When an influencer notices your work, only then will they help you by giving you a shoot-out or even reaching out for a collaboration.
Engage with your followers
No one likes to be ignored, so take your time to respond to your followers’ comments and taking their suggestions. You will often find some of these suggestions helpful in helping you come up with new ideas for the next video. Add to that; you will get to realize what works and what doesn’t. Imagine if you made several videos in a day, but only one or two received a lot of views. Engage your followers and find out why that particular video stood out and do more of that.
It is also easy to become prideful as you become more famous on TikTok and ignore your followers. Perhaps your channel has become so popular that you now have a line of merchandise. Your customers are the same ones who watch your videos, and they will move on as soon as they feel ignored. Remember that pride goes before a fall, and many famous celebrities have suffered for ignoring their fans.
Pay for advertising
This is probably a bit of a cheat because you’re paying to get more visibility, but it can be an excellent way to get started. You may need to pay about $10 for 1,000 views on TikTok, so the budget may go higher than $500, depending on the number of videos you have. Even as you pay for views, do not forget to follow the other tips described above because paid ads are only meant to get you through the door. Once your channel is visible, it is up to you to keep it growing through great videos.
Therefore, it is best to use advertising as a boost and not a solution. Squeeze out any attention you get by engaging with your viewers and continuing to create more captivating content to keep them coming back. Furthermore, youngsters are less swayed by advertisements than the older generation so do not fully depend on paid fame.
You now know how to get TikTok famous, but you have to act on the information. The key is not to rush and do a lot of research before you start applying these principles. Once you get started, you should only build upon your brand and remain consistent with what you do.