TikTok is one of the most downloaded non-game game apps. It has more than 1 billion downloads on Google Play Store. It has to be one of the modern-day derailers. It is where many people turn to when they want to watch lip-syncing videos.
If your brand audience is people between the age of 13 and 30 years, your brand should be on TikTok. Just like other social media platforms such as Twitter, Instagram, and Facebook, TikTok will start to age soon. Building your presence on TikTok now is like a future investment. It is easy to get more followers on TikTok now, just like it was when Instagram was new.
We all know the advantages of having a tremendous following on social media. You can advertise your brand and turn your followers into customers. If you don’t have products to sell, you can become a TikTok influencer. All you need to start earning on TikTok is to be popular. Here are some tips on how you can become famous on TikTok and get more views and likes.
1. Identify your niche
You can’t be a Jane (or Jack) of all trades and expect to be famous on TikTok. You should stick to a niche that resonates with your brand or profession. Showcase your talent and skills in your chosen niche. Focused content will help attract the right audience and give you an immense engagement.
How choosing a niche that fits your brand or profession can make you famous on TikTok
Zach King (@zachking), a top-grossing TikToker, is a professional video editor. Before joining TikTok, he was making YouTube tutorials about a popular video editing software known as Final Cut Pro. After joining TikTok, he started using his editing mastery to create illusion videos.
Ticktockers are now finding his content convincing and of high quality. Right now, Zach King is one of the top TikTok influencers partnering with many brands.
2. Create disruptive content
TikTok is not for conservative thinkers. It is for people looking to unleash their wildest, wackiest side when cooking up content. Comic performances, challenges, gymnastic feats, skits, magic & illusion, and makeup and fashion are some of the genres that get traction on TikTok.
Youngsters make up 41 percent of the TikTok user base. They like TikTok for its uninhibited vibe. Original and out of the box content is what works on this platform. You can also tap into viral ideas to engage your audience.
To improve the visibility of your content, use trending hashtags. You can take advantage of the app’s Discover page to look for popular hashtags that will help you reach the right audience.
3. Invest in advertising
If you want to reach the top spot on TikTok in the shortest time possible and you have some coins to spare, opt for paid ads. The advertising program is available at a premium with a starting price of 10 dollars per 1000 views.
But before you invest in the Tiktok advertisement, we have a word for you. Advertising on TikTok is in its early stages. It has not yet been as widely explored as widely as on YouTube and Facebook. There aren’t many brands clamoring for audience attention on TikTok, which makes TikTok ads more rewarding.
If you don’t have money for TikTok ads, you can utilize the trending hashtag challenges to build traction. Using trending hashtags on TikTok ads will help you gain traction faster. Advertising on TikTok can be costly. You need to have a well-informed strategy and a robust budget before getting started.
4. Piggyback on influencers
Not everyone is a powerhouse performer or gifted dancer. You can still make it in TikTok without such a talent. Here is how a regular person can succeed in TikTok.
Influencer marketing is the way to go. You can partner with high follower counts. When an influencer with a large following promotes or engages with your content, you will be able to climb the popularity chart easily and faster. An influencer-endorsed post captures more eyeballs and inspires trust from viewers. But you need to know that not every influencer will get you the right kind of attention. The main influencer marketing challenge is finding the right influencer.
Follower count is not the only thing to look for when vetting influencers. You can do a Google search on the best influencers in your domain or check on TikTok’s discovery page. The best influencer to partner with should match your industry and interest.
You need to know that influencers are busy with brand building. To get their attention, you have to be persistent in trying to build a relationship with an influencer. Give hearts and comments on their posts, follow them on other platforms, and then strike up a conversation on common grounds. Your target influencer will start engaging with your content only if you will be able to nurture the relationship well. Start tagging them on your posts as the bond strengthens. You can also start reposting their posts, but with their permission. If everything works well, have the influencer take your account for a day or create a joint post. Piggybacking on TikTok influencers can be your highway to social media success.
